The Power of Rebranding: How Working with BrandWell Designs Transformed Pilates Barre Lex

At Pilates Barre Lex, we’ve always believed in the transformative power of fitness—not just for our clients but for our business as well. Over the years, we’ve dedicated ourselves to helping individuals improve their health, fitness, and overall well-being through Pilates. However, as we continued to grow and evolve, we realized it was time to make a significant change—one that would better reflect our vision, mission, and the community we had created. This led us to the decision to rebrand, and the journey was as transformative as the work we do with our members.

Rebranding is a deeply introspective process that requires clear communication, alignment with your values, and commitment. With the expertise of BrandWell Designs, we created a new identity for Pilates Barre Lex—one that authentically represents who we are today and where we’re headed. It was a journey that took just shy of five months, but the results have been more than worth it.

From Feedback to Evolution: The Journey to Becoming a Women-Only Studio

When we first opened the doors of Pilates Barre Lex, our mission was to create an inclusive environment where everyone could experience the transformative power of Pilates. We envisioned a space where people of all backgrounds and fitness levels could come together to improve their physical health and mental well-being. As we grew, however, we began to notice a recurring theme in the feedback from our members: many women were seeking a space that was more tailored to their unique needs. While we remain committed to being an inclusive community, it became clear that a women-only space would better serve the specific desires and needs of the women who make up the entirety of our clientele.

Our members were seeking a space that was tailored to their unique needs—one where they could focus entirely on their fitness and wellness without distraction or judgment. This feedback was eye-opening. It became clear that the next step in our evolution was to transition to a women-only studio. This decision wasn’t initially part of our plan, but over time, it became apparent that this was what our community was asking for.

As of today, Pilates Barre Lex is the only women-only Pilates and Barre studio in Lexington, Kentucky. This shift has allowed us to create a space that empowers women—physically, mentally, and emotionally. It’s a place where you can focus entirely on your wellness goals, from building strength and increasing flexibility to finding a supportive community of like-minded women.

Partnering with BrandWell Designs

Rebranding is not just about updating a logo or refreshing a website—it’s about revisiting and re-aligning every aspect of your brand with your mission and values. That’s where BrandWell Designs came in. Led by the visionary Victoria Marcouillier, BrandWell Designs specializes in helping businesses articulate their brand essence and design identities that resonate with both the company and its audience.

When we began this journey, we knew we needed a partner who not only understood design but also the deeper strategy behind a successful rebrand. Victoria and her team helped us distill our vision and transform it into a brand identity that reflected our evolution—one that speaks directly to the women who make up our community.

The rebranding process took almost five months, and during that time, we engaged in an ongoing dialogue with our designer, Lauren. It was a process of reflection, collaboration, and refinement. Every step required thoughtful communication, and through this process, we were able to craft a brand that felt true to our values and mission.

A key aspect of our rebranding process was working with Lauren Stinner, a talented designer from BrandWell Designs who played a pivotal role in bringing our vision to life.

Rather than just focusing on aesthetics, Lauren dove deep into our brand ethos and made sure that every design choice—from the logo to the website layout—was an authentic reflection of our goals. She took the time to ask the right questions and made adjustments based on our extensive feedback, ensuring that our new identity resonated with our community. Her ability to translate our values into a cohesive, visually appealing design was a critical part of the success of our rebrand.

The end result is a polished, cohesive brand that we’re proud of. It’s more than just a fresh design; it’s a true reflection of our mission to empower women and provide them with a space where they can grow stronger, more confident, and healthier, both in their bodies and minds.

The Impact of Our Rebrand: A More Authentic Representation

Our rebrand is more than just a visual update—it’s a complete alignment of our values and mission. The updated branding clearly communicates the essence of Pilates Barre Lex: a women-only Pilates studio focused on creating a supportive, empowering environment where women can thrive and flourish.

Through this rebranding process, we’ve strengthened our connection with our community. We’ve ensured that our message aligns with our mission of empowerment and wellness. Every element of our new identity—from the colors and typography to the layout of our website—has been carefully designed to reflect our commitment to helping women achieve their fitness goals. The shift to a women-only studio is now at the heart of this transformation, and our new brand identity speaks directly to the needs of women in Lexington who are seeking a space where they can grow, evolve, and thrive.

Why a Women-Only Pilates Studio?

The decision to transition to a women-only Pilates and Barre studio was not made lightly. It emerged from a deep understanding of the feedback we received from our clients. We realized that women were looking for a safe, distraction-free space where they could focus on their health and fitness goals without judgment. Pilates and Barre are practices that are inherently empowering, but they are even more impactful in an environment that is designed to meet the unique needs of women.

In a women-only studio, there is a deeper sense of comfort and confidence. There’s no pressure to conform or compete—just a group of women supporting each other as they work toward their personal fitness goals. Whether that means building core strength, improving flexibility, or simply taking a much-needed moment for self-care, we’ve created a space where you can focus entirely on yourself.

This shift has allowed us to further cultivate a sense of community at Pilates Barre Lex. Not only do our members benefit from expert instruction, but they also gain the emotional support of being part of a group of women who are all working toward similar goals. The power of women coming together to uplift each other is truly inspiring, and we’re proud to provide that space.

Join Us at Pilates Barre Lex

If you’re a woman in Lexington, Kentucky, looking for a women-only Pilates studio that offers a supportive environment where you can improve your fitness, find strength, and connect with others, we invite you to experience Pilates Barre Lex. Whether you're new to Pilates or an experienced practitioner, we offer classes designed for all fitness levels. Our expert teachers are dedicated to helping you achieve your goals and provide a nurturing, empowering environment for growth.

A Heartfelt Thank You

We want to express our sincere gratitude to Victoria Marcouillier and Lauren Stinner for their dedication, expertise, and passion throughout this process. Their support and guidance helped us shape a brand that is now a true reflection of our mission, values, and vision for the future.

We’re excited for the next chapter at Pilates Barre Lex and look forward to welcoming even more women to our women-only Pilates studio. It’s a space where women come together to support each other, grow stronger, and thrive. Thank you for being part of this journey with us, and we can’t wait to see what the future holds!

YOUR SAFE SPACE FOR WELLNESS, KINDNESS, AND COMMUNITY.